Introduction
Social media has always been an integral part of every business’s marketing strategy. A study says that 51.7% of businesses have turned to social media marketing ever since the pandemic. Automation plays a huge role in long-term success and growth in today’s business world.
With the recent technological progress, AI is pushing the frontier of what machines can do. By leveraging smart AI tools such as conversational AI, businesses today can automate almost all repetitive tasks that were once heavily dependent on humans. The new way forward to remain competitive in the marketing space is by leveraging the power of social media with AI. Needless to say, there are numerous tasks businesses can accomplish ingeniously simply by integrating conversational AI into their social channels such as Facebook, WhatsApp, Instagram, and so on. Here are some of the benefits of integrating conversational AI with social media:
Customer Experience
Personalization is one of the key parts of providing an outstanding customer experience which in turn greatly influences customer decision-making. With conversational AI, businesses can provide a more open communication form where the customer has more control over the conversation. Unlike a rule-based chatbot, an AI-powered virtual assistant does not respond with an automated answer when a customer types in a query. Instead, the virtual assistant actually reads the query, follows up with questions to learn more information about the customer, and then responds.
Just like a live agent, a conversational AI assistant can hold a natural conversation with the customers and offer a personalized conversational experience. By integrating a conversational AI assistant with social media channels like Facebook and WhatsApp, businesses can not only personalize conversations for their customers but also the way it recommends products and services, offers, and free downloadable content. An AI assistant does this by analyzing the customer behavioral data and remembering previous interactions with the customers.
Omnipresence
With a truly omnipresent virtual assistant, businesses can stay available for their customers around the clock and resolve queries whenever a customer encounters a problem. As consumers have become more connected, they have also become more sophisticated and demanding and this holds true for any industry. Consumers expect the brands they engage with to be accessible through any of their devices, whenever want and wherever they want.
With an omnipresent conversational AI, customers can access the same set of services and customer experiences across all touchpoints. Their data is synchronized between different channels in real-time so that whenever they decide to switch to different channels, all the information and activities connected to their profile are already available. For instance, a customer can buy a product on Facebook and also track their order status on WhatsApp all through a simple authentication process.
Multilingual Virtual Assistant
Since English is the most widely spoken language in the world, many chat assistant solutions are built for English language users. With the recent developments in the AI conversational space, these solutions today can be customized with translation software. With this invaluable innovation, businesses can eliminate language barriers and sell to a global market. Social media has the capability to reach audiences present in different parts of the world and when it is combined with a virtual assistant powered with translation, consumers can reach out to businesses in their native languages, further improving CX and the chances of conversion.
Lead Generation
Just as how conversational AI can go through big chunks of data blocks and analyze consumer behaviors, it can also analyze huge data blocks to find ideal customers that match a business’s buyer persona. Apart from this, AI assistants can be used in automating time-consuming, mundane tasks to speed up information-sharing processes by sorting through huge reservoirs of data. By being present on different social media platforms, conversational AI can sort through data collected from online visitors from all over the world, find potential buyers, send them promotional discounts and coupons, and move them down the sales funnel all in short periods of time.
Increase Sales
When a conversational AI assistant can be accessed by customers through multiple channels, a business’s sales potential also increases. When brands go offline at certain periods of time in a day, they invariably lose out on conversion opportunities. This is especially true for businesses that sell to a global audience or ones that are trying to expand to different time zones. A combination of social media and AI assistants opens up many cross-sell and up-sell opportunities for businesses even when the human agents are offline. This provides businesses with the invaluable opportunity of selling 24 hours a day while delivering exceptional customer experiences.
Conclusion
In the past, brands would ask customers to switch channels, driving customers to a website, location, or call centers for authentic engagement, like buying journeys or complex service inquiries. The friction of channel shift inevitably resulted in cart abandonment and low conversion rates. purpleSlate offers all that brands need to get quickly ramped up on Facebook, WhatsApp, Instagram, and various other channels to start realizing the benefits of Conversational AI. Get in touch with our team of experts to start your conversational journey today.
